ValuText is a location-based, mobile marketing service specifically designed to drive sales and productivity at the company's prime assets. ValuText is a unique program that couples physical retail assets with state-of-the-art, location-based mobile marketing.
ValuText will send immediate offers from retailers within a designated shopping center via text message to opted-in shoppers once they enter a "geo-fence," a pre-defined, virtual space established around DDR's prime assets. Since geo-fence technology is compatible with 92% of U.S. mobile phones, this initiative will allow all DDR tenants to reach the broadest possible audience.
In contrast to existing value-oriented mobile or social media programs, ValuText simplifies usability for both shoppers and retailers. It works on nearly all phone types, and merchandise values are delivered via text message without the burden of downloading or activating a smartphone app, repeatedly checking into a virtual location or printing an actual coupon. Shoppers simply opt-in once.
ValuText reflects DDR's continued commitment to creatively market its prime assets and use the power of technology to assist all tenants, national, regional and local, in enhancing store performance.
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